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5 principles of web design

Today, creating a nice website is simple. Simply join up for one of the many free website builders and you may have a professional-looking website in minutes. You could be forgiven for believing that this is a good website design. However, while a website may appear appealing, it may not be functional or appropriate for the user’s needs. 

Two important variables that affect whether a website design is effective are visual appearance and web design usability. The balance between beauty and usability is constantly maintained in good web design. It’s not a good idea to sacrifice or overlook usability in the name of producing a great visual presentation, or to discount the importance of aesthetics by focusing too much on user testing. A website’s functionality and elements should be in sync.

  1. Well defined goal
  2. Quick loading time
  3. Typography
  4. Make it simple for people
  5. Mobile friendly

A well-defined goal

Every well-designed website considers the requirements of its visitors. And having a very clear objective is the greatest way to create a website that appeals to users.
Web designers make sure that every site, page, and component they work on has a clear and specific goal in mind. This could be anything from providing information and entertainment to facilitating conversation and executing a transaction. Your company’s website should effectively communicate your message. Your website’s design should not detract from the clarity of your message and, additionally, make it extremely simple for customers to move from point A to point B. I can’t help but think about Apple’s website when it comes to simplistic web design. The Apple brand excels at utilising simplicity and bringing out its beauty.

Quick loading time

Even if every component of your website serves a clear function, if it takes too long to load, the visitor will be frustrated. The difficulty is that in our culture of limited time and plenty of options, if a website doesn’t load almost instantaneously, very few people will wait. To match these user expectations, designers and website owners can employ a variety of tools and tactics to speed up the loading time of their sites. Image optimization, merging code into a central CSS or JavaScript file, and minifying HTML, CSS, and JavaScript are some of the greatest strategies to enhance website load times.


Despite the fact that text takes up a large portion of a website and reading is one of the most popular online activities, typography is frequently underestimated in terms of its impact on a website’s overall success. If your website masters the fundamentals of typography, it will be miles ahead of the competition. First, Sans Serif typefaces, such as Arial, Helvetica, and Verdana, are the simplest to read online since they lack ornate finishes.
16px is the best text size. It’s also a good idea to limit yourself to three point sizes for a more streamlined look. Similarly, no more than three typefaces should be used across headings, the body, and features like buttons.

Make it simple for people to find your material.

The “three click rule” is a golden rule for content structure. This implies that your users should be able to find the information they need in three clicks or less.
You may – and should – always showcase themes in different places, not only in the navigation menu, to help achieve this. Show testimonials on the site, use feature boxes, or use your sidebar to link to significant themes.
Make it simple for your visitors to get in touch with you right from your site. If you work locally, don’t forget to mention your address in your contact information; visitors may not be aware of your location.

People need to be instructed what to do, and this is true even when they are online. On every page of your website, your website visitor should have a clear next step to take. You may include a button to request an information package or a book now button on a page about your next yoga retreat.

It’s a good idea to use calls-to-actions (CTAs) to drive visitors to the next logical step. You can utilise buttons like “Free Class,” “Buy Now,” and “Learn More,” for example.

Mobile friendly

Responsive design was often seen to be an afterthought when it came to good web design. Your website will struggle to not just attract users but also to rank well in Google if it is not accessible across numerous devices and screen sizes.
The simplest way to make your website mobile-friendly is to redesign it using a responsive layout from the ground up. Otherwise, you might establish a distinct mobile site that is optimised for mobile consumers and is independent from your main site.
Making your website mobile-friendly is a necessary with the increased use of smartphones, tablets, and even phablets. Following excellent UX and UI standards for mobile design, you may improve your design even more.

Web design is a field that is always changing. However, if you use these five web design principles today, your website will continue to perform well long into 2020 and beyond. Contact us today to learn more about how these five principles can help you improve your website.

Cpool Digital Learning, No. 1 digital marketing, mobile app development and website designing company in Kochi, Kerala. We serve clients with all matters regarding Website Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), mobile application and so on. Please Contact Us with any questions regarding digital marketing and website design services. We’d be delighted to help you to boost your business online.  

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