Digital marketing is a broad term that refers to a variety of activities aimed at increasing a company’s online traffic and leads. SEO and Google AdWords are two of the most well-known online marketing buzzwords, even among those outside the field. The distinction between the two is obvious to those in the industry. However, we frequently receive inquiries concerning the differences between SEO and Google AdWords. This article aims to provide an answer to that question. The main distinction between SEO and Google AdWords, to put it simply, is that SEO is unpaid or organic traffic. Paid traffic is defined as Google AdWords. Continue reading to learn more.
SEO – Search Engine Optimization
In the digital marketing sector, SEO refers to a set of operations that will help your website rank organically for your most important keywords. Long-term expenditures in SEO campaigns frequently yield qualified “free” visitors. When we say “free” or “unpaid” traffic, we’re referring to the fact that if someone sees your website listed organically and clicks on it, you won’t have to pay anything. However, if you hire a full-service SEO agency, you may expect to spend money to get to this point.
Although SEO can help your website appear on the first pages of Google, Yahoo, and Bing, there is no guarantee that it will. As an agency, we would never guarantee that your website will be on page 1 of Google — it’s simply not possible. However, we are aware of the aspects that must be considered in order to get you there, such as marketing strategies that will improve your local SEO presence and others.
We normally inform clients that they should expect to see effects in 6 to 9 months. The wonderful thing about SEO is that it has a snowball effect, which means that once traffic starts to flow in and you keep adding new content, it just keeps growing. SEO is, once again, a long-term investment that demands ongoing care.
PPC or Search Engine Marketing
SEM (search engine marketing) seems similar to SEO, but it’s a little easier to understand. Google Ads is a pay-per-click (PPC) advertising service provided by Google that allows businesses to bid on keywords in exchange for the opportunity to have their ads appear in Google search results. This search engine marketing area covers Google AdWords, which allows you to create campaigns based on certain keywords or demographics. After that, you’ll launch the campaigns and pay for any clicks or impressions you get.
The most important point is that SEO equals unpaid or organic traffic. Paid traffic and campaigns are what Google AdWords is all about.
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