A personal website for yourself, your services, or your firm is the new resume/portfolio, as well as a subtle necessity for others to trust you, conduct business with you, or hire you for a job in a global environment. Having a personal website gives you the opportunity to advertise your work by promoting your content. Let’s imagine I’m working on a business agreement with some Americans who I’ve just met online. They’ll want to learn more about me, and they’ll most likely Google my name to see what kind of person I am. If that occurs, I am relieved that my own website will appear. There is some effort required to achieve this (my site showing on the first page), which is referred to as Search Engine Optimization (SEO). As a result, any information they obtain about me, whether positive or negative, will have an impact on their decision.
A personal website provides you with a platform to connect with the rest of the world. Another advantage of having a personal website is the ability to connect with people all around the world. Your website is accessible from anywhere on the world. When I look at the Google Analytics statistics for my website, I see that it has been visited from all over the world. People from all around the world can read, comment on, and share your articles.
“Well, I have Facebook, Instagram, Twitter, and other social media accounts, so I can market my work,” you might say. You should have these vital social media profiles. However, according to one study, Google receives 3.2 billion queries per day. This is due to the fact that people are seeking solutions to their difficulties. Will they be able to find you on the internet? If I’m looking for an event management business in Kochi, for example, I’ll use Google. The Google Search Engine will return results for businesses that prioritise their websites. Having social media accounts is essential, but having a personal website is the cherry on top.
Here are a few more reasons why you should have a website.
Your Branding Is Under Your Control:
Unlike LinkedIn’s identical profile, most personal website providers allow you to customise everything from background photographs to typefaces and text layout, allowing your individuality and brand to show through. When someone discovers you, they will have a visual picture of who you are right away.
You will gain a competitive advantage by having a personal website:
In this way, a personal website is similar to a CV because it highlights your professional experience and education. It’s even been referred to as a personal résumé website by others. However, once you begin creating your personal website, you will be presented with a variety of options for improving your online presence. Make the most of them to highlight your skills. To stand out from the crowd, make sure to include your portfolio/work samples, relevant photographs, and client testimonials.
Having a personal website might increase your job opportunities:
As previously stated, having your own professional website allows you to stand out from the crowd. It’s not enough to tell people what you’re good at; you need to show them. Samples of your work or blog content can be the deciding factor in getting you called in for an interview and allowing you to shine. Allow your well-designed website to speak for itself. Furthermore, if another candidate satisfies all of the standards and has a similar education/work record, but lacks a personal website, this could be a deciding factor. Additionally, having a website allows people from all over the world to learn about you, follow you, and communicate with you.
A personal website allows you to express yourself freely:
When you start building your own personal website, you have the opportunity to let your imagination run wild. Your individuality will shine through in your own Internet nook, whether it’s in your bio, unique content, or the layout you’ve chosen. Make sure you take advantage of every detail/element of your site because it says a lot about who you are as a person and a professional. There’s no better approach to boost your creativity than to create your own personal professional website.
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